At Picture Shed, creating logos involves a comprehensive process that blends creativity with strategic thinking. Initially, we engage with clients to understand their vision, target audience, and brand values. This insight informs our design approach. Our team then brainstorms a variety of concepts, exploring different styles, colors, and typography. Once we have a set of design options, we refine these through multiple iterations, focusing on clarity, scalability, and memorability. Feedback from the client is crucial during this stage, allowing for adjustments and enhancements. Finally, we deliver a versatile logo that not only represents the brand identity effectively but also stands the test of time across various applications.

Choosing colour for a brand involves a careful analysis of various factors, including target audience, industry norms, and emotional psychology. Companies typically start by identifying the message or values they wish to convey, as different colours evoke specific feelings; for instance, blue often symbolises trust and professionalism, while red can invoke energy and passion. Additionally, consideration of market trends and competitor colour schemes is essential to ensure differentiation within the industry. Ultimately, the goal is to create a cohesive colour palette that resonates with consumers while maintaining brand identity across all platforms.